Goodyear SWOT Analysis

Goodyear SWOT Analysis STRENGTHS coat Product diversity fill along market coverage An the Statesn company International porcine gross sales Generally increasing sales revenue enhancement since 1991 Brand recognition Brand loyalty Reduction in debt since 1991 Introduction of sunrise(prenominal) wear off lines The Blimp P/E symmetry The creative activity?s No. 1 tire manufacturer Patents: 2,903 Trademarks: 5 WEAKNESSES Size Declining stock price lucre sales Dealer contracts that my be inhibiting Internet sales Layoffs sales declines in Europe, Asia, Latin America OPPORTUNITIES new(a) international markets: China, India, Russia New international markets: Internet sales R&D expendituresinnovations THREATS controversy: Internet sales in large quantities club stores (tire sales) Bridgestone make Continental Michelin Pep Boys (auto profit stores) Midas (auto service stores ) Auto zone (auto service stores) Independents OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,...If you want to take down a full essay, order it on our website: BestEssayCheap.com

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