Chinese Healthcare Reform Research Proposal

INTRODUCTION This proposal is elaborating on a step-by- step procedures of a business query work, which aims at analyzing and evaluating that how the new Chinese health care Reform influences the marketing strategies of multinational pharmaceutical companies. In this study, the spot company is Beijing Novartis Phama Ltd. In the meanwhile, this explore also tries to explore for what the company can do innovatively to maximize the benefits of this new system, and how the applicable marketing strategies can be formed and carried extinct. At the jump of this proposal, I am leave aloneing to rationalize the topic, clarify the objectives and found the search problems. Followed by a series of marketing strategies light up review, an explanation methodology for pound be applied, and an outline of explore methods and entropy collection will be presumed. This research will combine exploratory, descriptive and explanatory studies. The objective of using cardinal stu dies is to describe the current marketing environment from the new medical reform and how it impacts on the marketing strategies of Beijing Novartis Phama Ltd. In this research, I will employ the quantitative investigations to collect the secondary entropy from the marketing database, the web site of the company and relevant archives.

kindred soft investigations are to be used to cohere expectant data through semi-structured interviews and observation. Therefore, a design of how to interpret these data and the limitation of studies will also be presented in this proposal. after having gone through the di fferent steps in the research process and re! search design of both quantitative and soft studies, I will to clarify the goal of this research. The goal is to get out the facts and direction to Novartis and they need to make their more definitive and impelling marketing decisions to achieve business excellence. As genus Uma Sekaran pointed out A grasp of research methods will enable managers to understand, predict, and...If you deficiency to get a full essay, order it on our website: BestEssayCheap.com

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