Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee berry is preparing to launch a shadowy proceeds,Azizs Honey-Nut Chocolate Bar,in amaturing market place.Despite the presence of different foreign swords dominating in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide strip campaign program. A prime purpose is modifying the attitude of the consumers rough taking East Pakistani chocolate instead of multinational brand chocolate. The primary merchandise objective of this plan is to reach a unit sales of 1 million,the primary pecuniary objective is to achieve stolon year sales receipts of 7million taka,keep first year losses less and break level off early on in the second year. Current marketing Situation- Aziz milk chocolates is soon a declining product in market.The product i svailable in f ew selected small shops in Dhaka,and another(prenominal) cities and district levels,Aziz milk chocolate has lost it smarket position due(p) to weak promotion,lack of brand aw argonness and image,failure to create new features in launch to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to pass the estimated fortune in market ,Aziz milk chocolate should conservatively focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of children and offspring adult ! people.Children aged 3-16 and young adults aging 17-35 geezerhood olders argon the primary consumers of chocolates produced by aziz milk chocolates.Currently different world(prenominal) chocolatee brands are dominating in the market and consumers are astray get the foreign brands paying much more than the local anesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay