Segmentation and positioning analysis of a new product

Introduction A liquid grill from Honda, a well-respected machine company, go away fall in special petition to the young professional market. Description A generic fuck up grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive- step paint on body and establish *Rounded frame made from cast admixture (no squ atomic number 18 steel tube) * buirdly tank support *Good wheels with metal rims and rubber tires *Control ornament - digital or splashboard dial style *Turbo-Sear button will fire an gallant flame at food *Igniter with massive, viewable light *Accurate thermometer, timer and fuel gauge *Heavyweight, smooth operating(a) controls Tar vex got Market Demographic Profile term: 25 - 45The home run market will be young adults to early-middle age. contemporaries: Generation X - Young boomer Gender: MaleMen ar the primary buyers of gas grills (Meyers, 2002). Family size: 1 - 4Since the put market is young, they will tend to be un hook up with or with new families. Family Life Cycle: unity to married with young children Income: $40,000 - $100,000Young professionals will have the income that can be worn-out(a) on luxury items such as this. Social pock: Middle - Upper Middle Education: Completed college transaction: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The target market will have high-tech oriented lifestyles. They are continuously aware of the latest technologies, especially with regards to consumer products (gadgets). After a lifespan of slick advertising, they are extremely brand conscious, and innovative in product evaluation (Kotler, p.266). They are aware of a big twine of brand reputations. *Values: Strivers Strivers are cogitate on material and professional goals (Miller, 1998).

Even though the woeful range of the targeted income cannot really afford this, there is a world-shattering twinkle factor among this personality type. When a new technology... The part and billet analysis stated in this report is undecided and useful. It shows me how to do a segmentation and positioning analysis on my case. The positioning analysis was most intriguing you might have treasured to expound further on why the argument in the pricing range would be concieved as wretched quality and conversly why your product would not. This essay gives a direct breakdwon of w hat is demand when considering segmentation/positioning. Model can be utilize on any case (Which I have done). If you fatality to get a full essay, order it on our website: BestEssayCheap.com

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