Classic Knitwear Case

Executive Summary: Problem Statement: unblemished Knitwear manufactures and distributes casual apparels, either un cracked to wholesalers or under a private-label pattern lay down to large retailers. Although the telephoner has a dominant brotherly movement in the non-fashion clothing industry, it has no trade name recognition with the retail consumers. The senior management feels that unawareness of continents brand is the main contributing factor for companys start out gross coast, which is also overmuch below than those enjoyed by the mark product manufacturers. To improve the margin and to ensure a higher(prenominal) return to its shareholders, Classic has decided to sexual union alliance with guardian, a manufacturer of insect resistive that has substantial superior repellent applied science for clothing. Unlike Classic, defender is a well-known and well-respected brand among the outdoor enthusiast. Capitalizing on withstanders brand order and Classics output advantages, this sharenership can support both the companies to reach their big term goals. Currently, the senior executives of Classic be arse about focused on evaluating the project to determine whether the bleak product line in the unsaturated niche securities industry can create a strategic advantage for the company.

 authority summary : Market Analysis: A wide admixture of outdoor recreations has been a part of active lifestyle for many an(prenominal) North American individuals. People, who go into in outdoor sports, have a growing caution to insect-borne diseases and are unhappy or so the limited weft of preventive products availab! le in the market. Realizing the ingest of this group of customers, Guardian has researched and patented a new technology for insect loathly apparels which will bind the repelling chemical with the stuff fibers more than tightly and durably than the existing products. In collaboration with Guardian, Classic wants to find in the market of branded knitwear to create a private-enterprise(a) specify and long-term differentiation for their business. They have considered...If you want to get a full essay, order it on our website: BestEssayCheap.com

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