Coca Cola The Best

The Coca-Cola Company [pic] Chris Howe Belinda Ho Steven Johnson BUSA 499: Strategic Management Professor Kien-Quoc train Pham April 8th, 2008 Executive Summary External Analysis The spheric carbonate beverage industry is one of the largest and most agonistic industries in the world. In addition to high competition, there is overly a few companies that clearly dominate the globular scene. Coca-Cola leads the market with 26.6 contribution of the market, Pepsi following with 14.9 portion of the soft fuddle market, and clutch S.A. glide path in third at 8.6 percent. That leaves around 50 percent of the global soft drinks market share up to little brands, creating a moderate to weak level of mogul for rising entrants. Successful companies are those that are already come up established, have high brand recognition, diverse and hearty mogul to move and distribute products, and ability to adapt to new local anesthetic cultures and tastes . Internal Analysis Coca-Cola is the worlds largest producer of soft drink concentrates and syrups, as considerablyhead as the worlds biggest producer of juice and juice-related products (Coca-Cola Company, 2008). The Coca-Cola Company preserve revenues of $24,088 cardinal during the fiscal year ended December 2006, an step-up of 4.

3 percent over 2005 (Datamonitor, 2007). The company sells 1.5 billion products from more(prenominal) than 450 different brands in more than 200 countries, per day. Coca-Cola also employs 90,500 people, with the absolute majority being out-of-door the United States. Much of Coca-Cola’s gross revenue are! internationalist with only 27 percent fashioning up the uniting the Statesn market share, and they have a large and strong presence around the world, although there is a lot of manner for the company to grow in the global market. Coca-Cola is already well established in Central America and Europe, with room in the Asia-Pacific area to grow. Coca-Cola’s Challenges and Best resource Strategy Coca-Cola’s primary(prenominal) challenge is stunted...If you want to get a full essay, lay it on our website: BestEssayCheap.com

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